Petro Essences, Pinkwashing, and the Cult of Body

Some countries, like Spain, are fortunately banning TV advertisements that reinforce “the cult of body,” which is an important step that will be essential in getting us to use fewer cosmetics (which, no matter how non-toxic, still have an ecological impact). Imagine if magazines weren’t filled with airbrushed models, and billboards and TV ads didn’t try to convince you that you weren’t physically inadequate, or that you’d attract more potential partners if you use certain body sprays. Perhaps then, the average woman wouldn’t use 12 products every day and men wouldn’t use six. Twelve products! All those toxic chemicals interact and make a toxic soup of women’s bodies—the same women who will eventually bear the next generation of humans. (Hence why even babies today are filled with toxic contaminants, though as Ms. Leonard notes, there are also toxic chemicals in baby shampoo, ugh.)




http://blogs.worldwatch.org/transformingcultures/storyofcosmetics/